Rich Tu is a VP of Brand Design at MTV and a member of AIGA NY's Board of Directors. Rich is a first generation Filipino-American and award-winning artist residing in Brooklyn, NY. He is a graduate of SVA's prestigious Illustration as Visual Essay program and received the “Young Guns” award from the Art Directors Club, which recognizes the world's best creatives under the age of 30. Creatively, his focus is on emerging audiences and energetic brands that benefit from an eclectic and unique point of view. Commercially, Rich's clients include The New York Times, The New Yorker, Business Week, Alfa Romeo, Bombay Sapphire, G-Shock, Nike, Converse, American Express, NPR, NorthFace Purple Label, Coca-Cola, Verizon, Skype, Fuse TV, and Hamilton The Musical, among others. Also, he has exhibited at galleries and festivals in New York, Los Angeles, Berlin, as well as the SCOPE Miami festival, during Miami’s Art Basel week. Additionally, he hosts a podcast called First Generation Burden, about immigrants within the creative industry.